1. 100% participation in OKR implementation training
2. 70%+ positive employee feedback after 3 months of implementation
3. Shorten OKR training process for new hires by 1 week

1. Increase employee satisfaction by 20% -as reflected in quarterly engagement survey
2. Implement 20% additional employee engagement activities
3. Managers double on positive feedback received from employees

1. Reduce voluntary employee termination by 20%
2. Conduct exit interviews with 100% of voluntary termination employees
3. Identify 10% of at-risk employees during the performance review process

1. Reduce average time to fill job vacancy by 7 days
2. Increase competency interview questions by 10%
3. Decrease cost per hire by 10%

1. 20% increase participation in voluntary career mapping exercise
2. Boost internal promotion rate by 5% over the quarter
3. Complete implementation of new career mentoring initiative

1. Have clear salary levels for 70% of employees
2. Use of 3 additional industry salary reports for comparison
3. 70% of employees have salaries on par with industry rates

1. 50% improvement in ‘benefits’ category of employee satisfaction survey
2. Benchmark current employee benefits with current industry standards
3. Reduce employee health care expenses by 10%

1. Increase sales qualified leads by 5%
2. Lead to close rate increases by 2.5%
3. Target of $300,000 new sales

1. Increase upsell revenue by 5%
2. Be a demo champion (100 demos/month)
3. Close $75k in new sales

Define sales-success customer journey map process using new personas

1. 20% increase of demo requests via PPC landing pages
2. 10% boost in conversions from webinar attendees
3. 2x eBook downloads over last month

1. Double visitors to marketing website via organic search
2. 20% click-through to landing page via newsletter
3. 5% increase in time spent on landing page

1. 25% increase in blog subscribers
2. 20% increase in time spent on page
3. 10% increase in blog content shares on average

1. 5 interviews with industry influencers
2. 3 of 5 interviews published on recognized publications like Forbes, Inc etc.
3. 2 joint webinars with industry thought leaders

1. 3 positive reviews from industry thought leaders
2. 10% increase of marketing prospects from sponsored industry events
3. 20% increase in PPC ad click-through demo request conversions

1. 2x webinar registrants through email invitation
2. 25% increase in e-book download via email click-through
3. 10% increase in demo requests referred to email content

1. 40% click-through rate on average for every newsletter
2. 20% of newsletter readers convert to demo requests
3. 10% customer conversion rates for newsletter referred demo requests 

1. Release 2 product updates that improve core feature adoption by 5%
2. X-feature retention increases to over 50%

1. Identify and implement core metrics that measure new user success
2. Run 3 user studies focused on first user experience
3. Improve desirable outcome rates by 50%

1. Increase performance capacity by 25% (Activity: Hire 5 new back-end developers)
2. Develop and document performance metrics for engineering team
3. Attend 2 additional industry recognized conferences over last quarter

1. Implement process to assess development tools being used
2. Reduce the number of customers reported bugs by 25%
3. Increase mandatory educational development time to 1 week each quarter

1. Reduce occurrences of data breach to zero
2. Increase data recovery rate to 100%
3. 50% decrease in data migration and backup time

1. 100% attendance of security awareness staff training
2. 50% increase in security using new protocol for addressing product security issues
3. Implement a new antivirus system across company

1. Reduce bugs found during development process by 20%
2. Improve unit testing coverage from 50% to 70%
3. Increase sprint capacity from 85 to 100 SP
4. Individual developers contribute 20% more code reviews by the end of every sprint

1. Increase length of QA testing phase before entering user testing phase by 2 weeks
2. Reduce reported bugs by 50% a week prior to feature release
3. Decrease of reported issues during development by 25%

1. Ship X additional story points over last quarter
2. Reduce average lead time to X
3. Increase unit test coverage by X%

1. Increase code review time by 20 minutes each day
2. Increase time spent on learning new languages to 1 week each quarter
3. Ship 2 additional new front-end features this quarter

1. Reduce API response time to 4s
2. Reduce average application response time to <450ms
3. Decrease code review times by half

1. Attend 2 additional technology meetups over last quarter
2. Improve recruiting process with new screening processes